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Showing posts from October, 2021

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 First of all, my heart goes out to all restaurant owners, Brel that the last year has been incredibly difficult. That being said I have a few thoughts from a ZANDELVERING marketing perspective. Before the pandemic, my experience was I saw very few restaurants doing strategic long-term marketing planning. Most were doing inconsistent, haphazard marketing. They had no marketing plan to fall back on during COVID_19. For example, I dined in many restaurants before COVID_19 and I can't remember one occasion where an attempt was made to capture my email address or cellphone number so they could encourage me to come back again and again. Far too many restaurants treat their customers like "one-night-stands". Research has shown that email marketing is one of the most cost-effective tactics for restaurants. It's targeted, personalized marketing, but few restaurants consistently take advantage of it. I would venture to assume that restaurants that had a consistent email mark

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 The Restaurant business is set for a revolution in technology but could there be looming problems ? Having new technology like mobile phone ordering and tracking, ordering kiosks, custom mobile apps, table location using cell phones, online only ordering and a host of other technologies designed specifically for improving the customer experience sounds like a great idea... but are they? The rise and rise of the restaurant and eatery since 2007 is wonderful and everyone loves to eat in them. But there are a substantial number of potential customers that cannot use those technologies no matter how they try. And it's not really their fault! There is no doubt that technology can improve customers experience. There is a substantial percentage of customers that are not at all savvy with using technology and that is a problem. Consider that the value of fast food restaurants in the UK in 2017 for fast food including takeaways alone was a massive £5.1 Billion but adding up across the whol

How To Choose The Right Size Of Furniture For Your Home

 Anyone who has ever walked into a beautiful house only to bump into oddly-sized furniture will know the value of choosing the correct furniture size that fits the home properly. It is all too common for people to fall in love with a piece of furniture and buying it on impulse thinking it will fit into their homes seamlessly. This only happens when you're really lucky. Most likely that beautiful find from the best home furnishings Massachusetts will end up in the garage gathering dust. Those mistakes can easily be avoided if you take these tips into consideration: Tip 1: Measure The Area And The Furniture It always pays off when you take the extra time to measure everything. From the floor space to the wall length and width, get your pencils, tape measures, and notebooks out. By doing this, you can easily go to the furniture shop and measure the furniture as well. This will give you a better idea on which pieces fit into the space you have without risking it all with simple guess